The first thing that caught my eye in this article was the big bold words that told the “lady” to “Take it Easy”. This advertisement is sexist because when I zoomed in on the advertisement it talked about how a woman’s day is filled with cleaning and cooking which can cause her to become stressed. This is why the giant slogan read, “Take it Easy”. The product, pork and beans, was meant to ease the woman’s day because it could be served as a quick meal for the family. By placing the image of a woman relaxing on the cover it insinuated that women didn’t have many responsibilities and could simple relax all day as soon as their housework was done. What irritated me about this advertisement was that it made it sound as though women are only good for housework, this is clearly not true, women can do much more than that. Women such as Clara Barton, Condoleezza Rice, and Marie Curie are just a few of the many women whose effects can still be seen in the world.
Source Cited: http://www.adclassix.com/a3/37vancampbeans.htm
